Responsible Alcohol Management (RAM)
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THE IDEOLOGY

After researching hundreds of scientific studies it became clear 
that there is a reciprocal relationship between Alcohol and Food:


ALCOHOL COMPLEMENTS FOOD ---> FOOD PROTECTS THE BODY FROM ALCOHOL
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HERE IS THE IDEAL EXAMPLE - 

When you drink alcohol, you must, you must, you must, eat protein. Eating protein, like cheese, meats or nuts, closes a valve in the base of your stomach (the Pyloric Valve) allowing the the body time to metabolize protein. The body then can eliminate alcohol by other means, mainly through breathing.

We learned this science back in the 1980's and immediately implemented it in our marketing plan by offering impulse item at each cash register consisting of protein. We sold packs of Planter's Peanuts, Slim Jim Meat Sticks, and Austin Cheese Crackers at a value price of 3 for $1. This simple, but profitable, tactic prevented hundreds, if not thousands, of DUI violations over the years. 

  Alcohol complements protein; protein protects the body

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